Star-Spangled Fest
Building a New Legacy on 60 Years of Trust
The Challenge
Shift 60 years of brand recognition without alienating long‑time supporters, ensure consistent messaging across partners amid the anniversary of the region’s most devastating flood, and execute high‑impact PR with minimal budget while media operate with skeleton staff.
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Star-Spangled Fest
2024 - present
Austin, TX
Arts & Culture, Non-Profit
Media Relations, Influencer Marketing
Our Objectives
Maximize awareness by increasing pre‑event media coverage.
Drive attendance through targeted earned media, community outreach, and influencer amplification.
Elevate sponsorship value to top-tier sponsors through measurable media placements and activation impressions.
Amplify social media engagement with high‑quality UGC.
Enhance media relations pipeline unique angles, advance notice and ready-to-publish assets.
Position artistic excellence & inclusivity with coverage highlighting festival lineup and family‑friendly programming.
Promote safety & logistics confidence to maintain positive sentiment and minimize event‑day issues.
