About Us
For lifestyle brands looking to win over consumers who live, work, and play in Texas, Foster Engagement delivers proven public relations, digital marketing, partnerships, and events that build awareness, spark interest, and turn consumers into loyal fans.
We don't just represent your brand. We become part of your team, getting to know your goals and the way you work, so every campaign feels true to you.
What sets us apart?
We’re ambitious.
We think big. With direct access to decision-makers, we go straight to the top to get your story heard.
We’re holistic.
We put your whole brand to work. From your story to your people, we share it in ways that get consumers excited.
We’re relentless.
Across media, digital marketing, and community programs, we pursue the right opportunities until your brand gets noticed.
We’re creative.
No news? We make news by drumming up fresh angles and buzzworthy collaborations that give people something new to talk about.
We’re focused on you.
Face-time is valuable. As a boutique agency, we give every client personal, executive-level attention.
Our Leadership
Samantha Foster is a communications professional who has been raising the profile of local, national and global brands for over 25 years. Her clients have included best-in-class and aspiring best-in-class food & beverage, hospitality, fashion, beauty, home goods, arts & culture, and media brands. A creative thinker and strategist, she has worked with clients to develop and execute integrated marketing campaigns that deliver consistent branding, memorable messaging, and conscientious positioning across earned and paid media platforms.
Samantha began her career at Magrino, a prestigious New York City communications firm, where she was ultimately named Executive Vice President overseeing all Consumer Goods clients. During her tenure, Samantha worked with brands including: Baccarat fine crystal; Christie’s luxury auctions and private sales; Laura Mercier cosmetics & skincare; the original influencer, Martha Stewart, and her company Martha Stewart Living Omnimedia; American department stores Macy’s and Dillard’s; Moet Hennessy Wine Estates; iconic lifestyle brand Ralph Lauren; pioneering hospitality brand Sandals Resorts; exhibits for the Smithsonian Institution; William Grant & Sons premium distiller and distributor; among many others.
Samantha moved to Austin after the birth of her son and joined Cultivate PR to work on the agency’s design clients. In 2020 she joined Austin PR pro Samantha Davidson to launch Say My Name PR, a boutique lifestyle public relations and marketing firm she now owns and operates. In 2026 she rebranded the agency Foster Engagement to better reflect the agency’s ongoing mission to drive engagement that fosters connection, action and loyalty for its clients.