Péché: Building a Digital Following Worthy of an 18 Year Legacy

When Say My Name PR began managing Péché's social media in November 2025, the goal was straightforward: translate the in-person charm of the 18 year-old Austin institution into a digital following that drives reservations, not just likes. In under a year, that strategy has produced a measurable increase in search, standout account engagement, increased earned media coverage, and a growing bench of Austin food creators putting Péché in front of new audiences.

Client:

Timeline:

Market:

Industry:

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Péché's

November 2025 - present

Austin, TX

Hospitality, Food & Beverage

Content Creation, Influencer Marketing, Media Relations

Our Objectives

  • Build consistent, on-brand social content that reflects Péché's Parisian-inspired identity and menu.

  • Convert content into measurable interest, not just impressions, tying social activity to real search and reservation demand.

  • Expand reach beyond Péché's existing following through press coverage and a curated influencer network.

+20%
Peche Google Searches
+5,000%
Peche Happy Hour Google Searches
+30%
PecheAustin.com traffic
+20%
Reservations